Marketing Budget Calculator
Not sure how much to invest in marketing? Use this guide to determine a healthy marketing budget for your trade business based on your revenue.
How Much Should You Spend on Marketing?
A common rule of thumb is to allocate 8–12% of your gross revenue to marketing. Early-stage businesses often need to invest a higher percentage (15–20%) to build brand awareness, while established businesses can settle closer to 5–8%.
Typical Marketing Budgets by Revenue
Under $250K: 15–20% of revenue. Focus on Google Local Services Ads, SEO, and a solid website.
$250K–$750K: 10–15% of revenue. Add paid search, retargeting, and reputation management.
$750K–$2M: 8–12% of revenue. Scale paid channels, invest in content marketing, and consider a dedicated marketer.
$2M+: 5–8% of revenue. Focus on efficiency, brand building, and advanced analytics.
What's Included
A comprehensive marketing budget covers website maintenance, search engine optimization (SEO), pay-per-click advertising (PPC), social media management, content creation, review management, branding materials, and software tools for CRM and email marketing.