Local SEO Checklist
Rank higher in local search results and get found by customers in your area. Work through this checklist to strengthen your local SEO.
Google Business Profile
- Claim and verify your Google Business Profile.
- Use your exact business name, address, and phone number (NAP).
- Select the most specific categories for your trade.
- Upload high-quality photos of your work regularly.
- Add your service areas and hours of operation.
- Post updates or offers at least once a month.
- Respond to every review — good and bad.
Local Citations
- Ensure your NAP is consistent across all online directories.
- Get listed on Yelp, HomeStars, BBB, and Angi.
- Submit to industry-specific directories.
- Check and clean up any duplicate listings.
- List your business on local chamber of commerce sites.
Reviews
- Set up a simple system to ask every customer for a review.
- Send a follow-up text or email with a direct review link.
- Respond to all reviews within 48 hours.
- Never offer incentives for positive reviews.
- Feature your best reviews on your website.
Content
- Create service pages for each service you offer.
- Include location-specific keywords in your page titles and content.
- Write blog posts answering common customer questions.
- Add schema markup (LocalBusiness) to your website.
- Build local backlinks from community organizations and suppliers.
- Ensure your website is fast and mobile-friendly.