Google Ads for Trades
Pay-per-click campaigns engineered to generate calls, form submissions, and booked jobs from customers actively searching for your services. Every dollar tracked, every conversion measured.
Capture Demand at the Moment of Intent
Local SEO puts you on the map. Google Ads puts you at the top of the search results right now — capturing customers who need your service today and are ready to book. When optimized correctly, it is the highest-ROI channel for trades businesses.
Campaign Strategy
Campaigns structured by service, location, and customer intent. Each campaign has distinct budgets, ad copy, and landing pages for maximum relevance.
High-Intent Keywords
We target keywords that signal purchase intent — "emergency plumber Toronto," "furnace repair near me" — not informational or comparison searches.
Budget Optimization
We allocate budget to the campaigns, keywords, and audiences that deliver the best cost-per-lead. We scale winners and cut losers weekly.
Conversion Tracking
Every call, form submission, and booked job is tracked back to the keyword and ad that generated it. Full attribution reporting included.
Proven Performance for Trades
How We Launch & Optimize Campaigns
A 5-phase approach to building, launching, and continuously improving Google Ads campaigns that deliver real leads.
Research & Strategy
We analyze your services, markets, competitors, and ideal customers. We build a keyword taxonomy, estimate cost-per-lead by service, and design campaign structure.
Campaign Build
We create campaigns with targeted ad groups, high-intent keywords, compelling ad copy, and optimized landing pages. We implement conversion tracking and call tracking.
Launch & Ramp
We launch campaigns with a conservative budget, monitor early signals, and ramp spending on what works. We refine keywords, bids, and audiences daily.
Optimization & Scale
We A/B test ad copy, adjust bids by time-of-day and location, add negative keywords, and expand high-performing campaigns. Optimization never stops.
Reporting & Insights
You receive weekly performance reports — leads, cost-per-lead, ROAS, and trends by campaign. We meet monthly to review strategy and plan ahead.
Frequently Asked Questions
How much should I spend on Google Ads?
For local trades businesses, we typically recommend starting with $1,500–$5,000 per month depending on your market size, competition level, and target services. We will help you determine the right budget based on your goals and realistic cost-per-lead in your area.
How long until I see results?
Well-structured campaigns can start generating leads within the first week. However, it typically takes 4–6 weeks of optimization — refining keywords, ad copy, bids, and audiences — to reach peak performance. We are transparent about the ramp-up period.
What is a reasonable cost-per-lead for trades?
Cost-per-lead varies significantly by trade and location. Emergency services (plumbing, electrical) might see CPIs of $15–$40. Larger projects (roofing, HVAC, renovations) might range $40–$100+. We set targets based on your actual margins and track every conversion.
How do you track phone calls from ads?
We use call tracking and conversion tracking. Every ad click that results in a phone call is recorded, including duration, outcome, and which keyword triggered it. This ensures you know exactly which campaigns are generating real leads, not just clicks.
Can you target specific service areas only?
Yes. We use geo-targeting at the city, neighborhood, or radius level — plus location exclusions to filter out irrelevant areas. You can run different campaigns for different service areas with tailored ad copy and budgets.
Ready to Get Paid Leads Fast?
Book a free Google Ads consultation. We will analyze your market, estimate realistic cost-per-lead, and design a campaign structure that delivers measurable results.