Lead Value Calculator
Knowing what each lead is worth helps you decide how much to spend on marketing and which channels deserve more investment.
What Is Lead Value?
Lead value is the average revenue you generate from a single lead. It accounts for your close rate and average job value, giving you a clear picture of how much you can afford to spend to acquire new customers.
How to Calculate It
The formula is straightforward:
Lead Value = Average Job Value × Close Rate
For example, if your average job is $2,000 and you close 1 in 3 leads (33%), each lead is worth roughly $660. This means you can spend up to $660 per lead while staying profitable.
Why It Matters
Tracking lead value helps you optimise your marketing spend, identify high-performing channels, and set realistic growth targets. Without it, you are flying blind on ad spend and campaign ROI.
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