Website Conversion Checklist
Your website should work as hard as you do. Use this checklist to make sure every visitor has a clear path to becoming a lead.
Design & Usability
- Keep your design clean, professional, and consistent with your brand.
- Make your phone number clickable and visible on every page.
- Use a prominent call-to-action above the fold.
- Ensure your site loads in under 3 seconds.
- Make the site fully mobile-responsive.
- Use high-quality photos of your actual work.
Lead Capture
- Include a contact form on every service page.
- Offer a free estimate or consultation as a lead magnet.
- Use a sticky header or footer with your phone number.
- Add live chat or a chat widget for instant responses.
- Use a clear, benefit-driven call-to-action on buttons.
- Test your contact forms regularly to ensure they work.
Trust Signals
- Display customer reviews and testimonials prominently.
- Showcase before-and-after photos of your work.
- Include logos of brands or suppliers you work with.
- List your licences, certifications, and insurance details.
- Add a guarantees or satisfaction promise section.
- Feature trust badges (Google reviews, BBB, HomeStars).