Review Growth Guide
Reviews are the lifeblood of a trade business. They build trust, improve your local SEO, and directly influence which contractor a customer chooses.
Why Reviews Matter
Over 90% of consumers read online reviews before hiring a service provider. A steady stream of positive reviews signals quality and reliability. More reviews also mean better visibility on Google and platforms like HomeStars.
How to Ask for Reviews
Timing is everything. Ask immediately after a job is completed and the customer is happy. Send a simple text or email with a direct link to your review profile. Make it as easy as possible — one click, no login required if possible.
Building a Review System
Create a repeatable process: finish job → send thank-you message → request review → send reminder if no response after 3 days. Automate this with a simple CRM or review management tool to ensure no customer is missed.
Responding to Reviews
Always respond to every review — positive or negative. Thank customers for their kind words. For negative reviews, respond professionally, acknowledge the issue, and offer to make it right. Future customers will respect your accountability.